Evolution in Focus: Updating Your Photography Website for a Changing Artistic Style
As a photographer, my style and technique are constantly evolving. Whether it’s due to experimenting with new equipment, exploring different genres of photography, or simply growing as an artist, your style will naturally change over time. As a result, it’s important to update your website to reflect these changes and showcase your most recent work. In this post, we’ll explore some tips and best practices for creating a second version of your photography website to adjust to your changing artistic style.
Evaluate your current website Before diving into creating a new website, it’s important to evaluate your current website to understand what’s working well and what needs improvement. Take note of the design elements, layout, and functionality that you like and dislike. Analyze your website traffic and determine which pages and images are most popular. This information will help you create a website that not only showcases your new style, but also improves upon the aspects of your current website that are already successful.
Define your new style As you prepare to update your website, take some time to define your new artistic style. Consider the following questions: What inspired the change in your style? How does your new style differ from your previous work? What elements do you want to highlight in your new images? These answers will help guide your website design and content choices.
Update your portfolio Your portfolio is the heart of your photography website, and it’s essential that it showcases your most recent work. Select your best images that reflect your new style, and organize them in a way that makes sense to visitors. Consider grouping images by genre or theme, or organize them chronologically to show how your style has evolved over time.
Create a consistent brand Your website should reflect your personal brand and the style of your photography. Consider the colors, fonts, and design elements that best represent your new style, and incorporate them into your website’s design. Make sure your logo, tagline, and social media profiles are all consistent with your new brand.
Update your About page Your About page is an important component of your website, as it provides visitors with a glimpse into who you are as a photographer. Update your bio to reflect your new style and artistic vision, and include a personal statement that explains your creative process and what motivates you as a photographer.
Optimize for search engines Once your new website is complete, it’s important to optimize it for search engines. Use relevant keywords and phrases throughout your website’s content, including your portfolio descriptions, blog posts, and social media profiles. This will help potential clients find your website when they search for photographers in your area or for specific types of photography.
Continuously update your website Remember that your website is a reflection of your work and artistic vision. Continuously update it with new images, blog posts, and other content to keep visitors engaged and showcase your latest work. Regularly analyzing your website traffic and user engagement will help you make informed decisions about future updates and improvements.
In conclusion, updating your photography website to reflect your changing artistic style is an essential part of growing as a photographer. By evaluating your current website, defining your new style, updating your portfolio, creating a consistent brand, optimizing for search engines, and continuously updating your website, you can create a website that reflects your personal brand and showcases your latest work to potential clients.
